Jesse Sartain Industry Analysis By Cheryl Davisson Gracie.

“I just want to sell and make money! I don’t need to spend my time collecting all that information about market trends in the industry. That’s for big companies! I just need to get out there and sell.”

Sound familiar?

Industry research takes time, sometimes a little money, and may often turn up information that brings our business idea or strategy into question, destroying our dreams of profit. But, that is the reason we perform the research. A review of your industry is your first step to understanding whether or not your ideas are worth pursuing.

Why perform industry research?

No one wants to spend time planning for a business that is unlikely to succeed. It is a waste of time.

Understanding your industry helps you identify trends in the markets that are likely to impact your business. Will there be a shortage of supplies and other resources that will drive up costs? Or, will there be a surplus that will drive down costs? Will there be an increase in demand for goods and services making it relatively easy to find customers? Or, will demand likely decline? Understanding the trends in the markets is a first step to identifying a market opportunity.

Understanding your industry can also provide valuable insights into the behavior of competitors and the challenges your business will face. Is the industry old and established making it difficult for a new business to get started? Or, is the industry young and growing with new businesses starting up all the time? What companies currently dominate the industry? Are these companies so large and entrenched that a new business will find it difficult to start-up and survive? Or, is the competition small and diffused making it possible for a company to distinguish itself?

It is having the answers to questions like these that makes it possible for you to develop strategies to cope with challenges in the market and effectively compete.

Where can you find information about your industry?

The good news is that the information you need to obtain is for the most part readily available on the Internet for free (or for a nominal cost). Most public libraries subscribe to online references that publish summaries about industries which provide a quick overview (which may be all that you need). Additional information can be obtained by checking various census reports as well as other government publications that provide information about industries. Often, you can find useful information about how market leaders view the industry and markets in their annual reports. Most annual reports can be downloaded on the Internet for free. Finally, trade or professional organizations often conduct research about their industries to share with their members.

Using industry information to identify a market opportunity

In order for a business to succeed in today’s economy, you must find customers with money to spend. Even a quick study of your industry can reveal markets where demand is growing among particular types of customers and where the competition is not intense. Even if it doesn’t, its good know such markets do not exist before you spend your time and energy, not to mention your savings, planning a business around an idea that has little chance of succeeding.

Clothing and Jesse Sartain Branding By Helen S.

It is not surprising to see that more businesses are cutting back on their marketing expenses this year. The current economy situation leaves us thinking twice about where our marketing dollars are going to, and how we can save without compromising the overall outcome of our advertising efforts.

Unfortunately, the marketing (and branding) budgets are the ones to shrink first, and your job as a marketer is to make a decision on where and how to spend your money in order to get the highest return on investment.

Luckily, there have been definite positive changes in the branding department for those who are ready to take the risk and, more importantly for those who have a plan. As more companies are pulling out their branding efforts, you, if continuing on the right path can really stand out, as there would be less players to compete with. So, by not slowing down, and by gaining the momentum, you can really get ahead in the branding game. This is where your branded corporate clothing and accessories play their strongest parts.

Three easy steps to get it right in the tough economy:

1) Identify your audience and tailor your clothing for them. Narrow it down to hit the sweet spot. This will help you to decide what type of clothing you should go with. If your budget is tight, and you could go with only one piece of branded clothing; make sure it is the right one. For example if your target audience is into golf, do your research to see what is the hottest item for golfers this year, and go with it.

2) Clothing with a purpose. There are many options to choose from when it comes to branded corporate clothing. T-shirts, jackets, dress shirts, and when you are aiming to save, you want to choose one piece that would not only be worn often, but also could complement other pieces of your employee’s wardrobe. For example a simple, well-made raincoat or a waterproof jacket could be a good choice for the fall.

3) Branded Accessories. Umbrellas, baseball caps, luggage are always the winners when it comes to branded merchandise. Their longevity and durability have proven to be the best selling points for marketers when choosing a promotional material.

Raising Jesse Sartain Capital by Lee Traupel.

We’ve helped a number of clients develop business plans and raise capital from “angel” investors, corporate entities and venture capitalists during the last 6-8 years. It’s always a daunting process that can be full of pitfalls and require a tremendous amount of work – but it can be done! Here is some perspective gleaned from years of experience.

The most important rule for raising capital to consider is: it’s never easy to raise capital when you need to! Meaning, investors are inherently risk aversive, can be very picky (a real understatement!) and they are looking for the best deal with the greatest upside and minimal risk.

Rule number two – don’t raise capital! Self fund your company (called bootstrapping in entrepreneur-speak) by finding customers that will purchase your products and services. This enables you to involve your most important business asset in your business from day one – customers!

Rule number three – use the “FAF” or “VMC” methods. Raise seed (early stage) money from your friends and family and/or if you are really committed, pull some cash from a Visa or MasterCard. These methods can and do work for many entrepreneurs – be aware it can be very painful on the back end if your company does not make it!

Angel investors can add so much to your company – they can bring “intelligent capital” to the business. Not only do they invest capital but will very often take an interest in helping you grow the company by taking a Board of Directors seat and/or temporarily assuming a senior management role.

In my experience finding and recruiting a blue chip management team with advanced degrees and a strong corporate pedigree can sometimes kill a startup as quickly as no cash or revenue – yes, they look great in your business plan and venture capitalists love a “strong team.” But, you need “fly by the seat of their pants” manager/leaders who don’t need to grind five sets of scenarios (analysis paralysis) before they can take action – hire entrepreneurial types who’ve excelled in small companies.

Dealing with venture capitalists can be a significant challenge that is fraught with risk and no upside! Remember, they are highly skilled at the entire process, in most cases they’ve done it hundreds of times before. So, your on their turf when you step into this arena and you better do your homework properly (market size, revenue projections, cost of sales, marketing plan) and/or consult with a consultant, attorney or “angel investor” who has been through the process before to give you guidance.

Round two in dealing with venture capitalists (assuming you are one of the 1% that submitted a business plan and/or were referred to them by another “VC approved” entity) can also be fraught with risk – know how to value your company (equity for capital), look at comparable deals in the marketplace and be prepared to negotiate hard and to give up more now than in the last 2-4 years.

Round three in dealing with venture capitalists or corporate investors. Don’t (never!) be so desperate for capital that you agree to turn over the reins of the company if you don’t meet specific performance milestones based on a first or second round of funding. There are too many variables in the marketplace for you too control and you’re taking too much risk for not enough upside. If this is the only way you can raise money from this venture firm or corporate investor then walk away, in the end you will be better off.

Here are some “cliff notes” on how to write a business plan – there is no set formula other than covering the basics about your company; i.e. technology, market analysis, marketing/business development, competitive analysis, management team and a five year set of (detailed by month from startup to year three) financials. The Executive Summary (first 3-5 pages) is the most important, as it is a summary of the entire plan and most investors read this carefully and scan the rest of the business plan.

Don’t get caught in the trap of endless rewrites based on investor feedback – put your plan through one or two reviews by your BOD members and or seasoned execs that will give you honest feedback. Once the plan has been reviewed and approved then go to market with this iteration and stick to it – investors should be investing in you ultimately, not an artificial business plan that more often than not is out of date by the time you get to market.

Jesse Sartain Success by Dorothy M. Neddermeyer, PhD.

When you are resourceful in your endeavors you can look over the capital you have available to you in the many aspects of your life. You will recognize that your resources are limitless and you might feel the weight of abundance pressing you to make good use of them. When you are creative in the manner in which you manage your time, energy and money, your plans will be met with great success. Using your skills and talents with life’s uncertainties inventively and frugally can help ensure that you increase the value of your economy.

Attaining and maintaining success is easy when you are willing to employ a measure of economy in the manner in which you utilize your resources. Many people become star struck as his/her level of prosperity rises, and consequently she/he might believe that there has been a license granted to be free with the accumulated assets. Yet, your continuing success is dependent on your ability to think and act judiciously and thriftily when dealing with the blessings afforded you by the universe. The world’s third wealthiest person, Warren Buffett, models this philosophy as he still lives in the same modest (by most billionaire’s standards) house he purchased for $31,500 in 1958, complete with clothesline in the backyard.

When you are choosy in all areas of your life, you are more apt to hone in on those choices that will both enrich your experience and help you build a strong resource foundation that will eventually protect you in lean times. Your inventive approach to the distribution of your assets will help you preserve the security you worked hard to attain.

Better Jesse Sartain Marketing By Michael Sieber.

A friend and I were talking the other day about the economy and how businesses can better market themselves during a slowdown. He told me a story that I think is relevant to businesses no matter what the economy is like.

A flower shop recently expanded and put a store in our little downtown area. My friend (an advertising sales rep) stopped in to chat and asked how the business had been going. The owner said that things were fair, but it wasn’t going as expected.

So my buddy asked her what kind of marketing she was doing. Well, she was doing everything she could. She ran an ad in the paper, but it didn’t get much response.

That’s it: one ad and no response.

My friend then asked her if she was planning any grass roots marketing. The shop owner had no clue what he meant by that, so he explained.

You’ve got the courthouse right across the street. There are handfuls of men who work there – men who are “too busy” to remember that Valentine’s day is coming up. Why aren’t you going over to the courthouse with coupons for 10% off a dozen roses? Or better yet, let the guys know that you can have a gift basket containing flowers, candy, teddy bear, and a card ready to take home to the wife or girlfriend when they get done with work on Friday.

The shop owner was blown away. That was a great idea! She’d never thought about that.

And therein lies the problem that many struggling businesses face. They think that marketing begins and ends with putting an ad in the paper or on the radio, and if that doesn’t work, they throw their hands up in frustration because…well..they’ve done everything they can do.

They neglect to see the opportunities that exist if they get out and put themselves in front of their potential customers rather than waiting for their customers to find them.

Small Jesse Sartain Jobs By Debra Yergen.

A bad economy can provide a great opportunity to put a few “principles” on hold. First Lady Michelle Obama made news — and made a lot of mothers proud — when she announced that her daughters would still be making their own beds in the White House. Children should learn to participate in household chores, and those who don’t often grow up to be terrible spouses who seldom pick up their own socks much less make the bed or vacuum.

All good parents know that children need incremental responsibilities. But in this economy, there are a lot of adults who would welcome some extra hours a week working a side gig to bring in extra cash to keep their own families fed, clothed and taken care of. At the same time, there are a lot of nonprofit organizations in need of volunteers — even the tiniest volunteers willing to sit and talk to a patient, fold towels or stuff envelopes.

What if every family with full-time employment, and $25 or more extra dollars available a week, were to hire a family in need of some extra cash to help with cleaning, yard work, organizing or errands for a couple of months while they found steady employment? Could small jobs like this really stimulate the economy? Well, yes, actually any job that keeps money in motion stimulates the economy. [Be sure to check IRS guidelines. The cutoff for hiring household help is $660 per year before the employer needs to pay employment taxes on the person providing help.] You don’t want to find yourself fined for trying to help someone in need.

If you’re reading this and you need to make some extra money, do you have friends or family who could use your time, help or expertise? With the job landscape changing, many people are returning to trades. Experienced workers 55+ are perfectly suited to offer apprenticeships to younger workers who are looking to develop skills to fall back on.

And of course there’s the matter of discretionary income. The economy has given a one-two punch to service industry workers who rely on tips for a significant portion of their income. Instead of going out to eat twice a week, what if you were to go out only once but double your tip? If your bill for two people is $30.50 and you usually add $4.50 twice a week, what if you only went once but tipped $10? You’d save tremendously and your server would feel very appreciated.

Indeed, there are small things everyone can do every week to make a big difference. If you’re in a position to give a little extra help, you’ll make a real difference to a family in need. If you find yourself needing some extra income, you might be surprised who would be willing to help out right in your inner circle. And the biggest surprise of all — everyone wins. Because small jobs really do stimulate the economy.

Jesse Sartain Top Strategies to Survive a Bad Economy By Frank Ramsey.

No matter how rich a person or a country is, there will always be tough times. In these tough times when the economy is in bad shape surviving a bad economy is a must for everybody. This will not only help themselves to adjust to the current situation but this is also one way of contributing to the overall survival. The following strategies no matter how simple they might be can somehow help a person to survive the downscaling economy.

On transportation:

- It is best to carpool more often. Make it a habit between you and a coworker to take turns in carpooling to the office. This is a good way of minimizing both your expenses in gasoline. If there are more than two of you living in your neighborhood much better, the more the merrier.

- Instead of buying new cars, old used ones. In these tough times, new cars are not a necessity. But still, you need a means of transportation. What best way to save up but to buy old cars and save up some money? When you buy used cars, it would costs you a lot cheaper.

- Put together different errands in one trip. Try to get all of the things you need to do in one trip or on your trip home. This lessens the number of trip you need to make and you can avoid from driving back and forth.

- Take up a hobby and ride a bike. If you live close to stores malls or places you usually go to, ride a bike instead of driving you car. It’s god exercise and it’s good for your health.

- Wash your car yourself. This one is a no-brainer, why spend on something you can do yourself. That’s right, you can do this yourself. Imagine the cost savings that you’ll be making. It’s not much on its own but it’s a lot altogether.

On eating:

- Eat like you’re on a diet. Try and eat off your kids plate sometimes, this will make you eat in smaller portions and you would even notice. This one works if you don’t go for seconds.

- Bottled water alternative. Tap water is the ultimate cheap fix. Try comparing an ounce of bottled water and an ounce of tap I’m sure you’ll see the difference.

- Less meat more savings. Imagine not having meat during the working week and having it on weekends instead. It will definitely cost you less than your usual tab.

On personal shopping:

- Generic is good. Brand loyalty is a thing of the past especially if it cost you a lot. More than anything else the generic substitutes allows you to have options.

- Be a bargain hunter. Despite the downscale, people would still always buy personal items for themselves. Getting good items while surviving a bad economy can be done by buying bargain stuff. Don’t just be contented with the low price the stores have, try and look around if there’s anything better.

1st Jesse Sartain Step to Fight Hunger by Kim Petit.

It is easy to believe that technology has helped everyone. We live such comfortable lives, after all. We really benefit from an almost remarkable level of abundance and convenience. Even middle and working class people tend to have plenty to eat, good sources of transportation, and a wide variety of recreational activities that are not available in a lot of the world. We work longer hours than we used to, but we still do have plenty of recreation time to unwind.

Once you look at world hunger statistics, however, it becomes clear that all is not so rosy . In much of the world, poverty is a daily reality. Even hunger in America is a problem. This was shocking to me the first time I learned this. I had a teacher who had us study world hunger. He wanted us to be aware not only of our neighborhood, our state, and our country, but of our entire extended world community. Before he showed us an article, he asked what we thought about world hunger statistics. I was confident in my reply. I told him that, except for a few isolated areas, I believed that we had wiped out hunger and poverty in the world. Boy, was I in for a shock when I read the world hunger statistics!

The really scary thing was how easily I slipped back into a state of everything as usual, even after I was alerted to the reality of world hunger statistics. We like to think that we care about our fellow man, but when we look at our actions on the whole, it is quite clear that we don’t. It is so easy to forget about world poverty statistics, to go on living a life of affluence as if nothing is wrong. I am as guilty as anyone.

A few years later, however, I became so frustrated with my own apathy that I knew that the time for action was at hand. I decided to join a group to end world hunger. A friend of mine laughed at my naïve idealism. He also was familiar with the world hunger statistics, and he argued that it would not be as easy as I thought to end poverty. He knew that economic factors were complex, and felt that there was no easy solution.

I realize his arguments are valid, but I think it is even more important to realize that the world hunger statistics demand immediate action by all of us. If everyone was dedicated to ending world hunger, a solution could be found!

Extreme Jesse Sartain Poverty And Hunger by Azeez Olawale-Arish Yusuff.

Unlike the developed Economies, African economy continues to record tremendous growth in their Gross Domestic Products, Foreign Direct Investments, Per Capital Incomes, Foreign Reserves and Surplus Balance of Payment Accounts. Nigerian Economy is a typical example.

Yes, Nigerian Economy has recorded fantastic economic growth and development in the last few years. No doubt, it is a place where investment grows exponentially, huge market for developed, developing and under-developed economies, despite the negative reports about the country in the western media and her World ranking(108 in the world).

According to The Punch Newspaper, May 13, 2008, the Secretary General, International Telecommunications Union, Dr. Hamadoun Toure, in Cairo, Egypt noted that contrary to what many people think about the country, Foreign Direct Investments had the potential to achieve great return in the country, particularly in the Telecommunication, Information Technology fields. He also advised the global investors in attendance of Nigerian Investors Forum at the International Telecommunication Union TELECOM AFRICA, to discountenance negative reports about the country in the western media, stating that most of them were meant to deceive investors from making profit from the fastest growing telecoms market in Africa. He submits,

“If there are security problems in Nigeria, no businessman would go to the country to explore opportunities, companies like Celtel, MTN, Etisalat, would not have ventured into security risk country to do business. Those who spread rumours about security and corruption problems in Nigeria are saying so to stop others from making money in the country. Figures don’t lie. They are the biggest testimonies for how conducive Nigeria’s environment for business and opportunities are. If you want to do business in Africa and record good returns on your investment, I welcome you to come to Nigeria. The political environment in Africa, particularly in Nigeria is tremendous”.

In the same vain, the Head of Research, Africa and the Middle East, International Consilium, Mr. Gordon Smith described Nigeria as the most dynamic market in Africa. He said that Nigeria was still under severe pressure from some countries in Africa to serve as a cushion against the effects of global turbulence. He also noted that some countries like Ghana, Malawi, Mauritius, among others were depending on Nigeria at the moment due to global risk exposure and that the country’s economy, led by the consolidated banks, was far from being affected by the global credit crisis currently rocking the world’s financial giants.

According to him, foreign investors, who will be patient enough to weigh the Nigerian financial system on the credit risk perspective relative to global events, will find the nation’s financial sector more interesting to invest and raise capital from. He posits:

“What is happening currently with the Nigerian financial system is far from being affected in any way by the global credit crisis. At global level currently, the banks are under-capitalised, but Nigerian banks are over-capitalised. And I do not think this is a problem at all. I believe that Nigerian banks are under pressure from other economies within Africa continent that are affected by the credit challenges”, the Punch Newspaper, June 30th, 2008 reported.”

Despite these laudable achievements and developments, it is sad to say that millions of Nigerians are still living in extreme poverty and hunger. It is also worth-noting that the country is presently witnessing series of strikes, high unemployment rate,decayed infrastructures and so on. To substantiate my point, I will quickly submit the Economic Commission on Africa’s Annual report which posit,

“African economies continued to sustain the growth momentum of previous years, recording an overall real GDP growth rate of 5.8 per cent in 2007. Although 30 countries recorded higher economic growth rate in 2007 than in2006….., economic growth recovery in Africa has not yet translated into meaningful social development and has not benefited vulnerable groups”

Instead of designing people-oriented programmes that will generate jobs for their teeming population, translate into other economic benefits and improve the lives of people with their excess foreign reserves, the African government, most especially Nigeria, are busy collecting loans, grants and other forms of credits for misappropriation and embezzlement, all in the names of community-based projects, poverty alleviation and National Economic Empowerment Development Strategies. The truth is that, Nigerian governments have succeeded in aggravating poverty instead of alleviating it. I would like you to challenge me by visiting Nigeria to see how extreme poverty and hunger is comfortably living in almost every home.

In support of my argument, I will like to refer to the Punch Newspaper, March 2,2008, in an article titled “Impact of FDI on lives of Nigerians. Mr. Oscaline Onwuemenyi wrote:

“But all the sustained growth has done little to improve the living condition of most Nigerians. About half of the population is still living on US $1 a day or less and the distribution of wealth remains unequal and exclusive. Experts say the challenges for the administration of President Umar Musa Yar’Adua will be to translate the improvement in the economy into jobs and higher general living standards.”

I must confess at this junction that my intention is not to portray Nigerian government as a total failure, but to represent objectively the real situations every Nigerian is facing. However, it is worth-mentioning that the Nigerian situation is a good example of what is obtainable elsewhere in Africa.

Thus, I will suggest that African government and leaders should diversify the economy by using their excess reserves to develop other sectors, create jobs and establish community-based projects that will have evidenced impact on the lives of the vulnerable groups.

Besides, the government should stop collecting loans and other forms of credits that will endanger the lives of people, generations yet unborn and the economy at large.

Jesse Sartain about Children in Poverty Author Michael Trigg.

It is possible to capture a glimpse into the future when we look into the faces of children. The environment in which children live is nurturing this world’s future generations. Adults today have to ask themselves the question – is our environment shaping children into become caring, productive, and globally aware citizens?

Are the wealthy countries really doing enough for the children worldwide? Are the governments of the poorer countries doing enough for their children? Are there better ways to provide support and assistance, particularly for those children with mental and physical disabilities lacking in social safety nets?

There is a huge need for funding support for children in need in impoverished areas of the world, regardless of class, ethnicity, culture, religion or nationality. There are many definitions of special needs. In the “well off” countries of the Western world such as Canada, the United States, England or Australia, a special needs child might be autistic, have physical limitations, suffer from fetal alcohol syndrome, be a victim of sexual abuse, or face other challenges. In the “global south” (otherwise known as the ‘Third World’), such as many parts of Africa, Asia and Latin America, you can add the horrors of malnutrition, homelessness, sexual slavery and sweat shop laboring to these children’s lives. Many of these children are without parents due to civil wars, HIV/AIDS, or were just abandoned by their parents. Most face threats to their basic human rights and live in squalor and fear.

The destiny of all countries and all people on our planet Earth depend on the support, care, development and safety of children. When we attend to the physical, intellectual, and moral growth of our children, we give them the skills, values, opportunities, and confidence necessary to succeed as adults, earners, parents, citizens, and leaders.

There are many children’s foundations in the world today. Some focus on reducing the misery of poverty and hunger. Others address the gaps in education, health care, and shelter that many children face. All are doing their part to provide help and assistance to needy children. Sadly however, there are always more needy children than there are helping hands. There is every reason to believe that many of the needy children in the poorest countries will not live to reach adulthood. Many of these children have physical disabilities, giving them a zero chance of survival in environments suited only for the survival of the fittest.

In Western countries, we take for granted that our governments will provide adequate health services as well as wheelchair ramps, handrails and accessible public transport. For most Westerners, the ready availability of equipment such as crutches and wheelchairs, low entry buses and taxicabs are taken for granted.